A 30-person consultancy writing proposals and reports
Most billable output is long, written and client-facing. Quality and consistency matter more than speed.
What we would usually suggest
Claude is usually the stronger fit, with training on briefing, shared reference projects and review.
A 200-person services business new to AI
Staff already use ChatGPT at home, leadership wants early wins, and change fatigue is high.
What we would usually suggest
ChatGPT is usually the easier start, with training on safe use and a handful of repeatable team workflows.
A product company with engineering and sales teams
Developers want strong coding help. Sales wants fast drafting and account research.
What we would usually suggest
Running both is common here: Claude for engineering, and whichever the rest of the business finds more familiar.
A regulated organisation that must keep data in Australia
Residency is non-negotiable, and the security team will not approve anything that stores data offshore.
What we would usually suggest
Check residency first. At the time of writing that points to ChatGPT Enterprise, or to Claude through an Australian cloud region for tools you build yourself.