AI for Sales Teams
Better People delivers AI training for sales and account teams, covering meeting preparation, follow-ups, proposals, personalised outreach and objection practice, grounded in your own emails, notes and CRM. Sessions run onsite or live online on the tool your organisation licences, priced per cohort from $5,000.
Our team has trained:
Why does generic AI training fall short for sales?
Salespeople do not need to be told AI can write an email. They need to see it prepare them for a specific meeting, from the history they already have, in the minutes before the call.
The value in sales is grounding. A follow-up built from the actual meeting notes, a proposal that reflects what the client said, and outreach that is personal rather than mass-produced.
The risks are specific too: invented details in a proposal, client information pasted into the wrong tool, and outreach that reads as automated. Training covers both sides.
Where this shows up in the room
Preparing for a client meeting from past emails, notes and chats
Drafting the follow-up while the meeting is still fresh
Summarising what a tender or brief actually asks for
Personalising outreach at scale from a template and a contact list
Practising objection handling with AI playing the buyer
How a session runs
Participants bring laptops and work through each demo on their own tool, using real (or fictionalised) account history, proposals and emails.
We show what happens when AI fills a gap with something plausible, such as a client detail it guessed, so the team learns to check every proposal before it is sent.
What changes after the training
The outcome we design for is confidence: a sales team that is better prepared and spends less time on admin.
- ✓
Every meeting starts with a briefing built from the account history
- ✓
Follow-ups go out the same day
- ✓
Proposals reflect what the client actually said, checked against the notes
- ✓
Outreach is personal, not mass-produced
- ✓
Client information stays in approved tools
Want this built around your team?
A 30-minute call to scope the format, the tools and the group.
How it is delivered
Workshop
From $5,000 + GST
- Best for
- One team, one tool, a defined gap
- Shape
- Half day per level
- Lead time
- Usually a few weeks
- You keep
- Materials and the prompts built in the session
Custom program
From $5,000 + GST
- Best for
- A rollout across roles or sites
- Shape
- Designed around your workflows
- Lead time
- Four to eight weeks
- You keep
- All curriculum, materials and assessments
Both formats are priced per cohort, not per seat. Prices are AUD, excluding GST. Travel is billed at cost.
Built by practitioners
The people running your session have been AWS instructors and Canva learning designers. Sales usually trains alongside marketing and customer success, because they share the same communication and outreach work.
Who delivers this training
Garret Blankenship, Co-founder
Co-founder of Better People. 15+ years building AI and cloud systems at AWS and Canva. Develops training courses for Databricks and holds four Databricks certifications.
LinkedIn →How other teams have done it
Enterprise SaaS
AI fluency across SafetyCulture's global workforce
More than 500 people across three continents brought onto the same AI foundation, taught alongside the company's own AI usage policy.
500+people trained globally
Read →
Construction
InOne Projects brings its team up to speed on AI
One practical session that gave the whole InOne Projects team the same starting point on AI, and a way to keep building on it together.
25people trained
Read →
Professional associations
NZVA gives 80+ members a professional framework for using AI safely
NZVA asked its members how they really used AI, then commissioned a live session built directly on what came back.
80+members attended live
Read →Common questions
Does AI training for sales cover our CRM?
It covers the AI tool your organisation has and how it works with your emails, meetings and documents. Where your CRM has AI built in, we can include it once we have scoped it in discovery.
Will AI outreach feel automated to clients?
Not if it is grounded in real context. The session teaches people to personalise from what they actually know about the client and to review every message before it goes.
Can AI help with objection handling?
Yes. Role-play with AI as the buyer is one of the most popular exercises in sales sessions.
Which tools do you cover?
Microsoft 365 Copilot and Copilot Chat, Google Gemini, ChatGPT and Claude.
How much does AI training for a sales team cost?
From $5,000 + GST per cohort, with no headcount limit.
Not ready to book a call?
Leave your details and we'll follow up about AI training for your sales team.
Form not showing? Open it in a new tab.
Want to chat now?
Start a conversation below.