AI for Marketing Teams
Better People delivers AI training for marketing teams, covering campaign and content drafting, research, customer insight and visual work, in your brand voice and inside your organisation's guardrails. Sessions run onsite or live online on the tool your organisation licences, priced per cohort from $5,000.
Our team has trained:
Why does generic AI training fall short for marketing?
Marketers were among the first to use AI and are often the most self-taught. That usually means fast output, uneven quality and a different private method for every person on the team.
The risk in marketing is rarely that nobody uses AI. It is generic copy that sounds like everyone else, claims nobody checked, and customer data pasted into tools nobody approved.
Good training moves a marketing team from individual tricks to a shared way of working. Prompts carry the brand voice, research is grounded in real sources, and everyone knows what may and may not go into a tool.
Where this shows up in the room
Drafting campaign copy and content in your brand voice, from your own guidelines and past work
Researching a market or competitor with sources you can check
Turning customer feedback and reviews into themes the team can act on
Building a first-draft deck or brief from a source document
Generating and refining on-brand visuals, and knowing the rules on using them
How a session runs
Participants bring laptops and work through each demo on their own tool, using your brand guidelines, past campaigns and real briefs where they can be shared.
Every demo ends the same way: is this good enough to publish, and how do we know? Teams leave with prompts that hold the brand voice, a habit of checking claims, and a clear view of what customer information stays out of a tool.
What changes after the training
The outcome we design for is confidence: a marketing team using AI as a shared practice, not a set of private shortcuts.
- ✓
Prompts carry the brand voice, so first drafts sound like you
- ✓
Claims and statistics are checked against a source before they go out
- ✓
Customer data stays out of tools that are not approved for it
- ✓
The team shares prompts that work instead of reinventing them
- ✓
People know the rules on AI-generated images and copy
Want this built around your team?
A 30-minute call to scope the format, the tools and the group.
How it is delivered
Workshop
From $5,000 + GST
- Best for
- One team, one tool, a defined gap
- Shape
- Half day per level
- Lead time
- Usually a few weeks
- You keep
- Materials and the prompts built in the session
Custom program
From $5,000 + GST
- Best for
- A rollout across roles or sites
- Shape
- Designed around your workflows
- Lead time
- Four to eight weeks
- You keep
- All curriculum, materials and assessments
Both formats are priced per cohort, not per seat. Prices are AUD, excluding GST. Travel is billed at cost.
Built by practitioners
The people running your session have been AWS instructors and Canva learning designers, and our team includes more than 20 years of marketing leadership. Marketing usually trains alongside sales and recruiting, because they share the same content and communication work.
Who delivers this training
Garret Blankenship, Co-founder
Co-founder of Better People. 15+ years building AI and cloud systems at AWS and Canva. Develops training courses for Databricks and holds four Databricks certifications.
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Read →Common questions
Will AI make our marketing sound generic?
Only if it is used generically. The session teaches people to give the model your brand voice, audience and examples, so first drafts sound like your organisation and not like everyone else's.
Can we use AI-generated images in our marketing?
Often, yes, within the terms of the tool you use and your own brand rules. We cover what to check before an AI-generated image goes into a campaign.
Is it safe to put customer data into AI tools?
Only into tools your organisation has approved, and only what the task needs. We teach to your policy and the Privacy Act.
Which tools do you cover?
Microsoft 365 Copilot and Copilot Chat, Google Gemini, ChatGPT and Claude. We train on whichever tool your team already has.
How much does AI training for a marketing team cost?
From $5,000 + GST per cohort, with no headcount limit. Small teams can train alongside sales or communications.
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